Reinvent Your Marketing and Business Development with LinkedIn

February 23, 2021
12:00 PM - 1:30 PM

Zoom Meetings (Info will be sent out closer to each meeting)

Reinvent Your Marketing and Business Development with LinkedIn

LinkedIn has long become one of the most powerful business tools for 21st-century brand building, professional networking, lead generation, and more. Yet, for many AEC firms, it’s often underutilized or misused.

In today’s changed marketplace, with most in-person meetings and events still on hold, mastering the “how” of using LinkedIn is essential for moving your firm’s marketing and business development forward.

With LinkedIn, you still can:

  • Reinforce your firm’s brand, increase its visibility and reach, and remain top of mind
  • Expand your professional network, generate leads, and build relationships
  • Establish an expert position, promote thought leadership, and become a valuable resource for your prospects, clients, and partners.


As part of the session, we’ll go “behind the scenes” of LinkedIn’s select features for improving profiles and strategically identifying, making, and nurturing connections.

This session will help you master LinkedIn – for good times or bad. We will cover:

  • The must-haves of an optimum LinkedIn profile
  • Tips for improving your firm’s company page
  • LinkedIn etiquette
  • How to strategically identify and make connections, nurture leads, and build relationships
  • LinkedIn content strategies for prospecting and ongoing engagement


Learning Objectives

  1. Attendees will learn how to create an optimum LinkedIn profile that cuts through the noise, reinforces their brand, and builds credibility and trust
  2. Attendees will identify top strategies for repositioning their firm online with a stronger company page
  3. Attendees will learn fundamental principles for developing a winning LinkedIn content strategy and posting, publishing, and sharing content for ongoing engagement

About the Speaker

Ida Cheinman is principal and creative director of the brand strategy, design and digital firm Substance151 and past president of SMPS Maryland.Ida uses her 25 years of experience as a brand strategist, designer, marketer, and educator to help business leaders and marketing professionals make sense of trends, tools, and best practices in order to position their firms to win in the 21st century’s fast-changing and extremely competitive marketplace.At Substance151, Ida leads a multidisciplined team of creative strategists and strategic creatives in all steps of the branding process – from strategy through design, across print and digital, and covering all aspects of marketing communications.Ida’s design work has earned numerous awards and industry recognition and has been published nationally and internationally. She is a sought-after speaker who is knowledgeable, energetic and excels at making complex information accessible and immediately applicable. Ida has presented for professional services organizations and conferences nationwide and is a frequent contributor to industry webinars, blogs, podcasts and publications.

You can connect with her on LinkedIn and Twitter @idacheinman.


$0.00 Member-Only

$15.00 Non-Members