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Event Recap: October Program

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Personal Branding – What, Why, How
Xavier Neira, Manhattan Construction Company (presenting for Rachel Mann, American Fidelity)

Marketing professionals spend their days supporting the brands of their companies but can struggle with creating their own personal brand. Having a personal brand will aide in our success both personally and professional. To create your personal brand, you must first understand the difference between a brand and a label. A brand proceeds you, a label follows you. Your brand although may align with your companies, will be a representation of you, not your company. These six easy steps will assist in you finding your personal brand.
Most importantly, BE YOU!

1.0 DEFINE YOUR VALUES.
Ask yourself:

-What do you cherish?
-What do you support in the community?
-What do you value for yourself?
-Do you value your rest?
-What hobbies do you want to make time for outside work?

2.0 DISCOVER YOUR VALUE.
-What do you bring to the table?
-What can you offer that makes you unique?
-LEARN YOUR PERSONALITY TYPE!
-Helpful websites:
How to Fascinate?
Ennegram

3.0 CREATE A BRAND STATEMENT.
How do you distinguish your brand from your company’s? Share with important people in your life. Gather feedback. Peers may recognize different strong suites than you might.

4.0 PROTECT YOUR PERSONAL BRAND.
It’s okay to say NO. Ask yourself if the opportunity aligns with your brand? Stand with your values and filter everything through your brand values.

5.0 PROMOTE YOUR PERSONAL BRAND.
Attend and engage in events and groups that support your values. When someone asks what you do, share your brand statement (keep it natural). Don’t forget to use business cards. Promote your personal brand through an online presence. Photos and posts should be professional but reflect your personality. It’s great to share your passions and values but don’t only self-promote. Remember to post with purpose. What you had for breakfast doesn’t promote your brand!

6.0 ENHANCE YOUR PERSONAL BRAND.
-Use Canva to create your brands look and feel.
-Get a memorable headshot -professional but fun!

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Event Recap: September Program

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On Tuesday, September 11th we had the pleasure of hearing from some of the most well-known news outlets in Oklahoma City and Tulsa. Panelists Molly Fleming from The Journal Record, Jason Collington from The Tulsa World and Meagan Farley from Newson6 told the audience what it takes to get our stories publicity. Detailed questions and answers can be found below.

Is the press release dead?
• Building relationships are very important
• Press releases are welcomed but if you have a personal relationship it will help your story get heard
• They are always looking for stories so send everything
• Building a relationship and talking to someone over phone or coffee will communicate story better than a press release
• Clearly communicate what the news is and be sure to find the right person to get it to – reporters are clearly labeled on websites.

Other than companies reaching out, where else do you get your story ideas?
• Paying attention to trends
• Getting lost in our own cities and seeing signs around town
• AIA meetings
• Leasing transaction from brokers
• Bills from legislators
• Tulsa World has a software for social media for certain words and people that will notify them of alerts
• City Council agendas/meetings
• By approaching developers to try to get to them for stories before actual groundbreaking

What are your thoughts on saying “no comment” when approached by reporters?
• No comment is a bad idea. You are just saying you don’t want to say anything right now but are delaying it which makes the reporter know they just haven’t found everything out yet, which makes them dig more
• Goes back to relationship building. Let the reporters know what is going on and explain why it can’t get out yet. They will sit on the story until you are ready as long as you tell them why and let them know when they can release it
• “Off the record” is just as bad as “no comment.” Reporters are not here to make anyone look bad, just communicate like normal people.
• If anything is public record it is going to be talked about so you might as well talk about it.
• No comment = what are you up to

What time should we contact you with a lead or press release? What is your deadline? What is the process?
NEWSON6
• Editorial meetings at 9:30am and 2:00pm. The list has been made by the time that meeting happens.
• If you have already reached out at a different time, Meagan suggests reaching out again at 9:00 or 9:15 to refresh their memory.
• Make sure press release explains the benefit that will make it stand out and be seen.
• Send by email directly to reporter.
• Stories will not be aired unless there is a rendering.
• Timing is constrained so have everyone ready and someone who can communicate the message well when interviewing.
• Make it as visually entertaining as possible
TULSA WORLD
• Editor meetings 9:15 and 3:15.
• Don’t just give words but if you have visuals that will help be seen and will give a leg up.
• Tulsa World has a gallery for upcoming projects so there are no time or spaces constraints. Submit everything.
• Workforce Series is a new series about people who actually do labor outside and not in an office.
THE JOURNAL RECORD
• If it’s still a few weeks before you want to release the story, still send it.
• Phone calls are great to talk it all through.
• Send everything. Maybe the story you are pitching won’t work how you are thinking but they can figure out a different way to share your story.
• Don’t call between 2-4pm as they are working on deadlines.
• Don’t overthink press releases (don’t stress out and wait for a quote because it likely won’t be used).
• If reporters request something and you can’t get it in time then just tell them so they can move on

What is the biggest misconception about your job?
• We are not the enemy. We are not secret spies.
• We won’t be here forever. You want your story in there but you don’t read it or watch it and they can tell that you don’t. You need to support and subscribe to journalism so that it doesn’t go away.

No audience means no business.
• They do this because they care about the community are passionate about it.
• They are genuinely interested in the stories and really want the stories to benefit the viewers.

What do you see happening the next five years in the reporting business?
• Everything has moved strongly into digital. The demand is on the reporter to do Facebook Live, tweets, etc. all day long, maybe before it even airs. – NEWSON6
• Newsworthy stories get read no matter what.
• Largest audience reads stories online.
• They keep putting relevant news online that people care about.
• People get the app or breaking emails.
• News outlets are working to conform to our lifestyle. If its important it will get to you.
• They try to get stories to people that others follow who will share it so it reaches larger audiences
• People seek the truth so they strive to tell the truth to people. That is their reputation.
• All the news outlets can complement each other to get the big picture across.
• Stories that have a challenging piece are great.

Jason Collington shared helpful links for Tulsa World.
Beat info and contact info: https://www.tulsaworld.com/tulsaworldstaff/

Download the app to get free push notifications: www.tulsaworld.com/appdownload/

Subscribe: http://www.tulsaworld.com/subscribe

 

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Event Recap: Measuring Your Marketing ROI

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Event Recap: Building Principals

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Our Breakfast & Roundtable with Brad Thurman was so fun!  This even was hosted at Dilly Diner in Tulsa, and Brad Thurman, SMPS National Foundation Board of Trustees President-Elect and SMPS Oklahoma Past President, talked about his experience and journey since joining SMPS and his different roles over the years.  He also discussed how being involved at SMPS has helped him with his career path, personal growth and strategic and marketing-related efforts. He has been able to implement these skills at his firm over the years to help them grow and become more successful and known in their market sector.

We discussed the CPSM certification process, those who have passed, those who are studying and why it is important to them. As well as all SMPS networking opportunities from, Build Business & the Southern Regional Conference to our local training courses and programs.

We even had a potential member join us and she has now started the process to join our chapter – so overall a very successful event!!

Paige Criswell, our Membership chair, set this up as a new member breakfast event and will be doing another one in OKC very soon, so keep an eye out on the newsletter or check the SMPS Oklahoma events calendar on our home page.

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Event Recap: June Program

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On June 12th, SMPS Oklahoma had the pleasure of hearing from speaker Jeff Wilkie on the subject of Change Management. Jeff is leader of Human Capital and Organizational Strategies for Hogan Taylor Advisory Services. Jeff is also a faculty member for the University of Tulsa’s ELITE Program. He Is an engaging speaker who has spoken at SMPS Nationally as well as recently speaking at SMPS-SRC.

Jeff spoke about the relevance and application of change management in which he compared change to a stream. Much like change, a stream is always moving, it has obstacles and it modifies the environment. He then spoke about the impact that change has on people as it is often times a new beginning which can be hard to accept for some. In addition, typically after change occurs, performance goes down because of resistance. There are four strategies for personal change: be a role model, use the grapevine, encourage each other and practice “intrapeneurship”. (All four of these strategies can be found on the attached card for more details.) The best thing to do when change is happening is to help people see how they could do things differently and give them tools and opportunities to do so. We all need to know how we are affected by chance to be able to help others. Change is a process and when there is an emotional connection to change transition is required. It is best to apply personal strategies when times of uncertainty occur.

 For more information on managing transitions, coping with periods of uncertainty and strategies for personal change management see attached handouts from Jeff.

Jeff Wilkie Handout 1

Jeff Wilkie Handout 2

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Event Recap: March Program

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Want to transform your business? Let Marketing have a seat at the table.

  • Be strategic about your time. Sometimes you can’t get where you want to be in one organization and may have to make a change.
  • Ask for what you want from your company/peers but you must be prepared to deliver.
  • Educate yourself and share information with others. This will help you gain respect.
  • Don’t be afraid to ask for help. Call mentors.
  • Get involved. Being involved in groups like SMPS will help give you confidence and will build leadership skills.
  • It is difficult being a woman in a male dominated industry. People want employees who are aggressive but it can be seen in a negative light compared to men. You need to understand the financial drivers of your organization. Educate yourself in what you do to move to the top.
  • Educate others of the importance of what you are saying. Whatever you do give your reason for why you are doing it.
  • Women have to work harder and longer to move up. Be more strategic than who you are working against. Use blocks as motivators. Earn respect by working hard and proving yourself.
  • You succeed when you go with the firm’s business style.
  • Find a mentor outside of the company and make it someone who will encourage and help you succeed.
  • Understand all facets of the company brand.
  • Be seen as a trusted advisor on a topic that you are good at.
  • Think of yourself as a leader of the organization, not just of marketing. Be seen as more than just your job title. If you see a need somewhere, fix it yourself.
  • Recommended Books:
    • Inside the Magic Kingdom – book about customer service
    • EQ vs IQ
    • Simon Sinek TED Talk “Superchickens” – about how to tell a story and gain emotional connection.

Marketing at the Table_Roadmap V2

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Event Recap: Mixology - Tulsa

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Thursday, March 8th, SMPS hosted it’s second Mixology Event at the Dead Armadillo Brewery in Tulsa. Mixology is a membership drive and charity event that benefitted CASA of Tulsa. Court Appointed Special Advocates (CASA) is a non-profit organization that trains volunteers to advocate for abused and neglected children in the court system. Attendees enjoyed networking, hearing from CASA representatives about their organization, local craft beer, and a silent auction for art pieces that were generously donated by Emily Webb Design. Thanks to everyone who came out to help make this event a success. Because of your support, SMPS was able to donate over $400 to CASA of Tulsa! Interested in learning more about SMPS and the benefits that come along with becoming an SMPS member? Contact our Membership Chair Paige Criswell at paige.criswell@tetratech.com.

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